About

Making complexity simple to handle

We have implemented highly complex projects such as projects without objective and work plan to develop aid delivery mechanism. This also included several layers of sound M & E assessment.

The institution was conceived by our CEO, Ms. Rozana Wahab, who holds a long-standing experience in working on EU economic development programmes related to skill enhancement, private sector development, natural resources, digitization, economic development and trade sectors. Carrying substantial experience of implementing complex projects locally and globally.

Our Purpose

Our mission is to initiate and invest into positive change, through self-conceived projects which contribute to individual health and economic growth. Prior to the pandemic, our sole focus was upon project management and execution. Today, we sustain projects with skin in the game alongside our partners for a better tomorrow.

Join us to develop your sales generation process, amplify networks, expanding relevant distribution channels, integrating powerful supply, and refreshingly enhancing the traditional definition of business.

To help cultivate an economically, socially, and environmentally better world before it is our turn to pass it on. Which is why we carefully envision and impeccably deliver valuable impact which makes sense.

Leadership

Rozana Wahab

CEO and Chairperson

Rozana Wahab holds over 30 years of paramount experience with the European Union (EU) and Ascend International Limited (AIL); primarily in global-scale programme development, management, execution, and succession. She is also a successful entrepreneur in the decor and beauty industries in Bangladesh with brands Persona and Satori.

Mobarak Shah

Advisor

Mobarak Shah holds over 40 years of successful business experience as an international banker with American Express, the executive director with USA-based National Marine Consultants Inc. (NMCI), and many other esteemed global organizations.

Kasem Ali

Director Technology & Innovations

Kasem Ali brings forth 30 years of integrated business experience in technology, security and engineering industries, locally and abroad. His acute directorship in CITech Co. Ltd, GrameenCyberNet Ltd, and Bangladesh Development Gateway Foundation; as well as being one of the pioneers to inject Apple and IBM compatible computers in Bangladesh back in 1996; makes him an indispensable patron in the IT sector in Bangladesh.

Kazi Zahurul Azam

Director, Power and Engineering

Kazi Zahurul Azam holds over 50 years of experience in the power development sector. The BUET graduate is a Life Fellow of Institution of Engineers of Bangladesh, a Gold Medalist of PDB for his outstanding achievements and contributions to the field. 

MD. Atwar Rahman

Director, Food and Nutrition Security

Atwar Rahman holds over 25 years of outstanding project implementation and management experience in the areas (not limited to) food and nutrition with local governments, bilateral and multilateral donors, NGOs, CBOs and private sector players. His acute market insight and methodological approach bestows him as one of the forerunners of the sector.

MD. Atwar Rahman

Advisor, Food and Nutrition Security

Razvan Ionele

International Director

Our Focus

It is primarily integrative across four areas

We are dedicated to fostering economic growth, driving prosperity, and creating sustainable opportunities for communities through innovative initiatives.

Ascend works for pioneering sustainable technology solutions that empower a greener, more eco-conscious future for all.

Our unwavering commitment lies in the responsible stewardship of Earth’s precious ecosystems through dedicated Natural Resource Management.

We are fully committed to digitalization and dynamic adaptation, ensuring we stay at the forefront of an ever-evolving business landscape.

Our Capabilities